A festival for all.

Discover the mobility world of tomorrow.

Driving experiences, driving shows, live performances: For three days, Munich's Olympic Park was a celebration of the BMW Group. The BMW Festival from 9 to 11 September opened up new realms of experience that transported visitors to the mobility world of the future.

The festival pavilion between the Olympiahalle and the Olympic Stadium was a Mecca for motorcycle lovers. That's because BMW Motorrad was showcasing the brand's latest bikes on Coubertinplatz. Just a few steps from the main stage, BMW Yachtsport, BMW Golfsport and BMW Lifestyle's open-air showroom were bursting with luminous dreamscapes at the edge of the Olympic Lake. The BMW 7 Series and its innovations were presented in exclusive shows on the lake stage, while the peninsula of the Olympic lake became a fun zone for outdoor lovers and families with children. Vintage BMW fans encountered automotive gems from the past while they strolled through the park.

Four Visions. Four Vision Vehicles.

Visitors at the Olympic Hall got a glimpse of the BMW VISION NEXT 100 Vision Vehicle.

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Experiencing the future at the Olympic Hall.

The "Window to the Future" opened several times a day at the arena. One month later, the BMW Motorrad Vision Vehicle was unveiled in Los Angeles. The BMW VISION NEXT 100 concept car offered a taste of what to expect from the motorcycle.
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Driving experience at the Olympic Stadium.

Driving pleasure was the word of the day at the Olympic Stadium. Visitors drove selected BMW M with BMW M Experience instructors. BMW Innovation Experience allowed visitors to experience BMW i models and the latest PHEV version of the BMW 7 Series. Festival-goers could also test-drive the BMW xDrive all-wheel drive system on a BMW xDrive course with ramps and steep slopes. BMW driving shows were held several times a day at the Olympic Stadium, where the brand's cars, motorcycles and bicycles were in the spotlight. Motorsport personalities and legends appeared with vehicles on stage.
The highlight of the weekend was BMW Festival Night on both Friday and Saturday evening. The fast-paced show sensationally showcased the history of the BMW brand and set the stage for the next century. German TV legend Thomas Gottschalk hosted the show, which featured high-profile guests and legendary automobiles. Musical highlights included the Munich Philharmonic, Eva Lind, Peter Kraus, Lena, Simply Red and Sunrise Avenue. Breakdancing world champions Flying Steps delivered a spectacular performance of the world-renowned show Red Bull Flying Bach.
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