Driving experiences, driving shows, live performances: For three days, Munich's Olympic Park was a celebration of the BMW Group. The BMW Festival from 9 to 11 September opened up new realms of experience that transported visitors to the mobility world of the future.

The festival pavilion between the Olympiahalle and the Olympic Stadium was a Mecca for motorcycle lovers. That's because BMW Motorrad was showcasing the brand's latest bikes on Coubertinplatz. Just a few steps from the main stage, BMW Yachtsport, BMW Golfsport and BMW Lifestyle's open-air showroom were bursting with luminous dreamscapes at the edge of the Olympic Lake. The BMW 7 Series and its innovations were presented in exclusive shows on the lake stage, while the peninsula of the Olympic lake became a fun zone for outdoor lovers and families with children. Vintage BMW fans encountered automotive gems from the past while they strolled through the park.